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How to list upcoming Apple products successfully to meet buyer demand

The launch of the latest highly-anticipated Apple products is just around the corner! Follow these guidelines to help meet buyer demand and deliver excellent customer service.

 Listing the latest Apple products as pre-sales
Sellers in full compliance with eBay’s Presale policy will be allowed to list the latest apple products on eBay, 30 days prior to the launch date. Also:

  • Apple-authorized resellers may list up to 25 items per week.
  • eBay Top Rated sellers may list up to 4 items per week.
  • Sellers meeting our minimum performance standards may list 1 item per week.
  • Only sellers registered in the United States or Canada on eBay.com, eBay Motors, or eBay Canada, will be able to participate in this event.

Listing the latest Apple products after the launch
Once the latest Apple products are made available to the public, most sellers will be allowed to list them with some limitations:

  • Apple-authorized resellers may list an unlimited number of items per week.
  • eBay Top Rated sellers may list up to 8 items per week.
  • Sellers meeting our minimum performance standards may list 4 items per week.
  • Sellers who’ve confirmed their personal information may list 1 item per week.
  • Only sellers registered in the United States or Canada on eBay.com, eBay Motors, or eBay Canada will be able to participate in this event.

Sellers not meeting our minimum performance standards or that haven’t confirmed their personal information, will not be allowed to list the latest Apple products during the pre-sale or post-launch sale period.

Apple-related domain name and email address sales
Sellers offering Apple-related domain names or email addresses for sale on eBay, both pre- and post-launch, will be allowed up to 4 listings—which must be in the Businesses & Websites for Sale category—per week.

Follow these best practices for selling the latest Apple and other products on eBay. Learn more about listing from your mobile device and optimizing photos for mobile buyers.

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