Filed in: General Announcements

Sellers: Prepare your listings now for the product identifier requirement beginning June 29

As announced in the Spring Seller Update, sellers who list branded items in new or manufacturer refurbished condition will soon be required to include the item’s brand, manufacturer part number (MPN), and global trade item number (GTIN) to complete listings in the following categories:

  • Baby
  • Books
  • Business & Industrial (Electrical & Test Equipment, Healthcare Lab & Life Sciences, Heavy Equipment, Heavy Equipment P&A, MRO & Industrial Supply)
  • Cameras & Photo
  • Cell Phones & Accessories
  • Clothing, Shoes & Accessories (Shoes only)
  • Computers/Tablets & Networking
  • Consumer Electronics
  • DVDs & Movies
  • eBay Motors
  • Health & Beauty
  • Home & Garden (Tools and Appliances only)
  • Music
  • Musical Instruments & Gear
  • Pet Supplies
  • Sporting Goods
  • Toys & Hobbies
  • Video Games & Consoles

Starting June 29, product identifiers will be required on new listings—a requirement eBay will enforce by preventing listing completion whenever product identifiers aren’t included. Enforcement will be introduced on a category-by-category basis over the next few weeks. So add the required product identifiers to your listings now and make sure you’re ready

Learn more about product identifiers, how to update your new and existing listings, and why it’s so important to include product identifiers on your listing inventory. If you have questions beyond those covered in the product identifier FAQs, be sure to join the conversation in our eBay Community, where eBay staff will be available to provide answers.

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